My advice would be to not even begin drinking coffee regularly. The power of caffeine is well documented, but there are other, less addictive methods for you to get the energy you need in the morning. I used to drink coffee and found myself jittery and wide-eyed for a while, but the crash would always come later that day. It also stains your teeth (gradually), and leads to less then stellar breath. Combine some Vitamin Water with this Jack Black Protein Booster Eye Rescue and you will both feel better and look alert, without the ugly darkened teeth.

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Learning the intricacies of coffee beans and coffee brewing is great if you're a coffee lover, but since you are a newbie who probably avoided it in the first place because of the bitter flavor, I say just start small. Whenever you come across some coffee, whether at work, free samples at the store, or whatever, just drink small amounts. Maybe 6 oz cups. Try different flavor creamers and varying the amount of sugar until you find something you like. How you take your coffee becomes a part of your identity.

When I started out all I wanted was the caffeine kick, but now I think coffee is the nectar of the gods. Keep it in small amounts until you decide whether you want to keep going or go back to tea.

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Before you invest in a bunch of equipment, I'd suggest trying a coffee at McDonalds with cream and sugar (they'll add it for you if you ask). Both serve a tasty medium blend, you can find it everywhere, and it's cheap.

If you find yourself enjoying it over time, there are a few ways to improve the experience.

1. Try an espresso-based drink. Those are mostly milk with a shot of espresso (super-dark coffee) and other flavors. Downside is that they require some skill to make. (If you push a button on a vending machine and a "latte" comes out, it's not a real latte.)

2. Buy a french press and grinder, then become familiar with different types of coffee through experimentation. Coarser grind = less flavor, finer grind = stonger coffee. The french press is simple and it makes even mediocre coffee beans taste good.

3. Find a local coffee shop that roasts their own beans. Bonus points for seeking out Fair Trade and/or organic coffee. You'll spend more, but you'll be supporting a small business and building karma.

4. Go to Hawaii and visit a plantation. This applies to everyone reading this. Pure Kona coffee (properly roasted) is excellent. Bonus - it's Hawaii!

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Just as important as discovering the proper region & roast to best align with your taste preferences, learning proper storage, & brewing of your coffee is essential. By brewing properly to a standard you can better attribute variations in taste to regional & roast differences.

1.) Make sure your grind matches your machine & the kind of filter you're using, a coarse grind works best for the french press.

2.) Make sure you use the proper ratio of grinds to water. 2 tbsp of ground coffee to 6 fl oz of water.

3.) Make sure you are using fresh filtered water.

4.) Make sure you keep ground coffee in a cool, dark place. Keeping it in a sealed opaque tupperwear type container in a cabinet would be best. Whole bean coffee stays fresh longer, & unless you plan on keeping it around for more than 6 months, you don't need to keep the beans in a freezer or fridge.

I agree with what everyone else has been saying about getting a French Press, it's essential for purests. Since it uses a metal mesh filter to seperate the grinds instead of a paper coffee filter, not as many oils are trapped & a very full flavour is preserved.

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This is the French Press I use, The Kenya French Press from Bodum (19.95-39.95) It sports a clean, simplistic design protected by a durable rubber base & handle for the glass beaker. Available in 4 sizes, 48 oz., and 32 oz. 16 oz. and 12 oz. Bodum also offers spare/replacement parts for coffee presses through their website.

http://www.bodumusa.com/shop/line.asp?MD=1&GID=3&LID=17&CHK=&SLT=&mscssid=HVH9W5HAQV1E8P15Q6USCS46PKA05T39

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My personal recommendation is to get a good conical burr grinder, and grind your beans right before making your drink. Treat each brew like an experiment, and try to repeat what you like. You may get arguments about the best way to make coffee (press, vacuum, drip, percolate, et al) but starting with a consistent grind helps reduce other variables and lets you dial in what taste best for you.

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Go talk to the baristas at your local starbucks. Sometimes they have tastings of the different kinds they make so that you can get aquatinted with what kind of coffee you like. That is how I got into coffee.

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As a beginner, I would do one simple thing.

Buy an Aeropress

It is cheap and makes very smooth coffee which does not have that bitter taste you refer too. I bought one of these a few years ago and have not used a french press since.

Read reviews of it here...

http://coffeegeek.com/reviews/vacpots/aeropress

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Okay forget about Starbucks. Once you start appreciating better coffee you'll realize the wisdom in this advice. And their baristas aren't exactly aficianados.
I agree with others who have recommended a french press and a grinder. Grind only as much as you need for each serving and store you whole beans in a cool place.
A small coffee house isn't always much better than large chain establishments and it still cost just as much. Brew your own at home for fresher, less costly coffee.

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Avoid French presses or any filter-less coffee makers. Without the filters you'll be consuming one of the most cholesterol-raising compounds of any food product.

http://www.sciencedaily.com/releases/2007/06/070614162223.htm

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When I started....I went with the cheapo coffee...FOLGERS from SAMS. Now I am hooked and everything else tastes bitter....Go figure.

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espresso for life, just do it, if you really like coffee you will get it there eventually.

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