It's definitely not sporty, but then again, neither is it traditional. Instead, the Chopard L.U.C. Tech Twist ($TBA) lives somewhere in between, with its round white gold, rose gold, or stainless steel case, hand-stitched alligator strap, and L.U.C. 96T self-winding movement clashing with more modern features like the crown at 4 o'clock, the offset seconds sub-dial at 7 o'clock, a partially cut-out dial for a view of the watch's internals, and blued steel hands and screws. It's limited to just 250 units, so speak now or forever hold your wrist and weep.
When you're one of the world's most recognizable designers and you need a watch to match your car, what is there to do other than make one yourself? That seems to be the story behind the Ralph Lauren Automotive Watch ($13,400), which the purple one styled after his prized 1938 Bugatti Type 57SC Atlantic, which means an elm burl ring to match the dash, a galvanized matte black dial with white numbers that recall the gauges, visible screws to match the car's rivets, and a prohibitively high price to ensure you won't see one on the wrist of a Chevette connoisseur.