All of you Sony Grand WEGA fans out there, take note: BRAVIA branding will replace the Grand WEGA rear-projection TV line, which has retained leading market share in the micro-display category for the last five years. The first of the new BRAVIA line will be the 50-inch Sony KDF-50E3000 ($TBA; July) and the 46-inch KDF-46E3000 ($TBA; July), which pack 1080p resolution, slimmer bodies than their Grand WEGA ancestors, 3-LCDs, BRAVIA Engine EX technology, two HDMI inputs, three component inputs, and Sony BRAVIA Theater Sync. If those are just a little too big for your tastes, check out the 37-inch KDF-37H1000 ($1300; May), which features 720p resolution, along with the other features of its bigger brothers.
It's certainly not a product we'd call "affordable," but we're lusting over the Sony Bravia KDL-70XBR3 LCD HDTV ($33,000; Feb. 2007) anyway. It boasts 1920 x 1080 resolution, Triluminos LED backlighting, a 7000:1 dynamic contrast ratio, MotionFlow 120Hz fast-frame rate, and is the world's first LCD with x.v.Color, which is Sony's name for xvYCC, a new international standard in color technology. If you have the money, this is the TV to buy.