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Adidas SL 72
As worn by geek god and Digg founder Kevin Rose, the Adidas SL 72 ($65) brings some casual, vintage style to any occasion. They also come with their own built-in story — the sneakers were first offered way back in 1972 as a training shoe for the Olympic Village athletes — to give you something to talk about during awkward conversations. If you look closely, you'll notice Kevin also wears the Uncrate-approved Oberon Socks. We're awaiting Kevin's report on the rest of his national TV appearance attire. Think of it as the Web 2.0 Red Carpet Fashion Report.
