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B-Cycle
We're big fans of Zipcar, the car sharing service, so it only makes sense that we'd be pumped about B-Cycle. A collaboration between Humana, Trek, and ad house Cripsin Porter + Bogusky, B-Cycle will soon be launching in Denver, with expansion plans in the works. Simply walk up to the B-station kiosk, pay, grab a bike, and go — you can drop off the bike at any other B-station with an empty dock. Just don't forget to bring a helmet.
