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Boxed Water Is Better
A lot of companies are talking about "going green" these days, but here's one that's actually doing it. Boxed Water Is Better ($TBD) discovered that it was actually kinder to the environment to box rather than bottle the water. Turning to the century old milk-style beverage container for inspiration, 90% of the boxes are made from renewable resources, shipped flat, and filled on-demand with great tasting water. And you can feel even better knowing that 20% of Boxed's profits are spent on planting new trees and creating new forests. Plus, the black-text on white-background boxes will look cool in your fridge, like something out of the Dharma Initiative.
