Canon EOS C300 Camera

Red's not the only one getting into the digital cinema game. The Canon EOS C300 Camera ($20,000) leans on the company's recent triumphs in DSLR video to deliver a unique camera aimed squarely at the motion picture crowd. Features include an all-new, Super 35 mm-equivalent, 8.29 megapixel CMOS sensor with oversized pixels for greater performance in low light and reduced noise, a compact body, a DIGIC DV III image processor, dual CF card slots, a full array of industry-standard terminals, and a front-facing lens mount capable of accepting either industry standard PL mount or EF EOS and EF Cinema lenses. The only downside? It peaks at 1080, so if you're looking to future-proof your footage, you'd best give Scarlet another look.

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