Au revoir, Apple TV. The new Netflix Player by Roku ($100) lets you watch movies and TV shows from your Netflix queue, right on your TV, without ever going to the mail box. The streaming set-top box provides instant access to more than 10,000 movies and TV shows (currently about 10% of the Netflix library). Surprisingly compact (approximately 5" x 5" x 2"), the Netflix Player features Wired Ethernet and Wi-Fi (802.11 b/g), HDMI and Component Video, and comes with a simple remote that lets you make selections, rate movies, and fast-forward or rewind video streams. The best part is that there's no extra costs in all of this. You just have to buy the box and have a Netflix subscription. Awesome.