Nintendo Magic: Winning the Videogame Wars

Nintendo Magic: Winning the Videogame Wars

In case you missed it, Nintendo wasn't in the best shape market share-wise when it announced the Wii: the PS2 was the undisputed king of consoles, the Xbox 360 had already launched with a well-received, if expensive online service, and Nintendo's prior console, the GameCube, was more or less a joke. Nintendo Magic: Winning the Videogame Wars ($14) is a business- and marketing-focused look at how the Wii managed to overcome these odds to become the king of this generation's consoles, explaining how Nintendo's unique company outlook and structure helped it along. Just beware the section on how the Wii will become a major household appliance and the DSi will be "the cell phone of the future" — we're pretty sure we've seen the cell phones of the future, and they sure as hell don't use styluses.

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