As Reebok's marketing team says, these shoes are "like an energy drink for your feet." The cartoon-like Reebok Zig Pulse ($100) sport an immediately-noticeable ZigTech foam outsole, which helps transfer energy back-to-front and propel you further with less effort. The springy soles also absorb heel strike impact, reducing wear and tear up to 20% in your leg muscles and and up to 0% in your love muscle. (Wait, what?) DMX Shear cushioning panels and a PU sockliner add to the cushiness.