While it is extremely expensive, Sony's BRAVIA line of LCD TVs has quickly grabbed the number one share of the LCD market. Its newest offering, the Sony BRAVIA KDL-52XBR3 ($6800; Nov.) looks to be their best one yet. Offering full 1080p resolution, the 52XBR3 also features a 7000:1 contrast ratio, the BRAVIA Engine Pro full digital high-definition video processing system, three HDMI inputs, two component video inputs, and a built-in ATSC tuner. It's the best of the best.