Words of wisdom from Roger Sterling? We're in. As fans of Mad Men will now, Sterling was working on his book — Sterling's Gold ($12) — during the last season, filling it with observations on life, business, women, success, drinking, and even New York City, all with Sterling's signature wit. [via]
Who better to discuss the fragile nature of human life than a member of the undead? While he might not be a literal zombie, Life by Keith Richards ($16) only reaffirms the notion that he's done enough drugs over his 60+ years to preserve himself long into the afterlife. Covering ground from his childhood and first musical interests through becoming a Rolling Stone, tax exile, husband, father, and eventually big-screen pirate, Life has more insight to offer than you might think.
Everyone loves winning, but let's face it: almost everyone has also come up a little short one time or another. The First Book of Seconds ($10) celebrates 220 almost-champions, from the second color TV broadcast signal to the second-longest-running TV show, each honorably named alongside those bastard winners. Also included are cameos by the Honda Civic, remote control pioneer Robert Adler, and Elvis, who came in second a lot more often than you might think.