The Search by John Battelle

The Search by John Battelle

Like all start-ups, Google has an interesting story behind it just like all the rest. In The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle ($17) you learn not only of Google’s path from a tiny idea in the heads of two young guys to being a large corporation, you also learn about the ways in which the decisions and changes Google brought about changed the industry around it. An interesting read for any true internet geek.