Wise is taking a thoughtful approach to men's grooming. Based in Montreal, the company aims to clean up your morning routine by skipping all of the artificial stuff and offering a line of products made from natural, locally-sourced, and cruelty-free ingredients. Botanical ingredients such as Birch Bark, organic glacial marine clay, and eucalyptus extract are found throughout the product line. Packaged in reusable and refillable glass containers, the Shampoo, Glacier Clay Pomade, and Red Maple Cream Pomade are also available as refills to cut down on the brand's overall environmental impact.
For Issue 04, we headed to the Utah desert to drive the apocalyptic Rezvani Tank and the special edition Ronin x Uncrate motorcycles. We kept heading west, switching to a Husqvarna bike and camping at the Salton Sea before finding better lodging in Joshua Tree. We wrapped things up back at the studio with a selection of watches, slippers, Cryptocurrency storage, space travel, dry-aged steaks, axes, cold brew, and more.
One magazine, six languages: English / Deutsche / Français / Italiano / Español / 日本語
168 pages / Heavyweight paper / Book-style cover