Cars have changed a lot of the last 100+ years. Their plates haven't. The Rplate Pro replaces those antiquated pieces of stamped metal with a bright, customizable E-ink display. On the move, it looks like its static cousins, just without the need for a stack of date stickers in the corner. When parked, it can display customized messages. For corporations, it can also be configured to display brand messaging, and report its location back to HQ. Currently available in California and through a pilot program in Arizona.