Essential Home Smart Assistant

Built with privacy as a chief priority, the Essential Home Smart Assistant is a cloud-connected, but not cloud-focused helper. It runs Ambient OS, a new operating system that runs its AI engine locally to keep from having everything you say blasted over the 'net. Its creators promise that it will automatically find and configure other smart devices around your home, like lamps and speakers, and can even learn your routines, notifying you when you need to leave the house for a meeting or when you've forgotten to turn off a light. A built-in circular display shows you relevant information and provides a physical interface, with clean, well-designed graphics. Other details are scarce, but more should be announced in the coming months.

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Simple App

Make hitting fitness goals and living a healthier lifestyle simple — with the Simple app. Simple isn't a restrictive list of do's and don'ts. Using AI and a team of nutritional, behavioral, and medical experts, Simple gives users an incremental approach to help form healthy habits that last without give-up and quit burnout. After filling out a detailed survey, users with have access to the NutriScanner, an easy-to-use food logger, daily workout plans with everything from strength training to yoga, and Avo, an AI-powered in-app coach to answer questions and offer real-world applicable suggestions. With Simple, you can live healthier without feeling like going to boot camp.

Presented by Simple App.

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Hydrow Connected Rowing Machine

Rowing machines engage 86% of your muscles and can burn up to 400 calories in just 20 minutes. Hydrow might be the best rower in the world, combining those workout benefits into a sleek new tech-savvy machine. Hydrow is made with commercial-grade components, with a 10-roller smooth gliding seat, and has been tested to last for over 3 million cycles. It also features a 22" HD touchscreen monitor with a hi-fi speaker for over 5,000 workouts led by Olympians and world-class athletes, stretching beyond rowing to cover HIIT, circuit training, yoga, and more. From 11/8-11/14, shoppers can enjoy $400 off the Pro and $200 off the Wave as part of Hydrow's BFCM Preview Sale.

Presented by Hydrow.

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Collars & Co. CEO Sneaker

Sneakers don't have to be unsophisticated. Collars & Co.'s CEO Sneaker brings a look fit for the boardroom in a low-top cut and comfortable fit. A premium suede upper is paired with a padded dual-density outsole that can be worn all day with an understated modern style.

Presented by Collars & Co.

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London Sock Co. Simply Traditional Collection

This 15-pair gift box from the London Sock Company features effortlessly stylish colors like black, navy, grey, burgundy, hazelnut, and more. Socks may be small, but the right pair can make a big difference by capturing confidence and optimism in every step. Crafted from the finest materials, these socks are designed to elevate your style with a touch of color. Made from London Sock Company's signature blend of Scottish Lisle Cotton, Polyamide, and Elastane, these socks don't just fit and feel better, they look better and last longer.

Presented by London Sock Co.

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