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Hasselblad X1D Camera

And we thought cramming a full frame sensor into a tiny body was impressive. As the world's first mirrorless digital medium format camera, the Hasselblad X1D Camera packs a 50 megapixel, 1.7 x 1.3-inch CMOS sensor in a shockingly thin body that weighs less than half of a normal medium format rig. It has a high-res screen, a 2.4 megapixel electronic viewfinder, and the expected modern trifecta of HD video, Wi-Fi, and built-in GPS. With the new design comes a new family of AF lenses developed specifically to work with both the closer sensor and the smaller body while retaining flash sync up to 1/2000th of a second and the optical quality the company is known for. Handmade in Sweden.

  • Olympus Tough TG-Tracker Camera

    As rugged as they come and packed with tech, the Olympus Tough TG-Tracker Camera is the action cam for the data hungry. It uses a bevy of sensors — including GPS, a barometric pressure sensor, an accelerometer, an electronic compass, and a temperature sensor — to record data about your location and the conditions, all while the 204º f/2.0 lens and UHD sensor capture 4K footage of your exploits at 30 fps. And since most adventures get a little messy, it's also waterproof down to 100 feet, dustproof, shockproof, freezeproof, and crushproof, so it can handle whatever you throw its way.

  • Canon Self-lit Macro Lens

    You can get great close-ups using a prime lens, but true macro photography is a totally different beast, with its own lighting and stability requirements. The Canon Self-lit Macro Lens aims to make it a bit less intimidating for amateur shooters. In a world's first, it has a ring-style light built right into the lens, helping to illuminate challenging subjects and increase shutter speeds. It can focus to infinity during normal operation, has a 1.2x macro mode for stunning magnification, and uses a Hybrid IS system to help keep the image sharp. With a focal length of 28mm and the ability to shoot at f/3.5 wide open, it's a versatile piece of kit for EOS M owners.

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