Krups Heineken Sub

As part of an attempt to target an emerging market of guys who want to recreate the kind of premium draft beer experience they get at a bar, in their own homes, there's the Krups Heineken Sub ($TBA). This device, part beer cooler, part draft pouring machine, is made as a partnership between Heineken and Krups (known for their at-home coffee brewers), and works as a dispenser for a beer container known as a "torp." Each "torp" — short for torpedo — is delivered to your door, contains two liters of beer, and is available in a range of beer varieties. All you need to do is insert it into the Sub, close the hatch, and start pouring cold beer.