The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Luca Faloni's Summer 2025 collection redefines effortless elegance, channeling Italian craftsmanship into warm-weather essentials that move seamlessly from sunlit terraces to rooftop cocktails. Think Portofino shirts and tailored trousers that strike a balance between relaxed and refined, pairing breathable feel with silhouettes sharpened by subtle design. Each piece, meticulously woven in Northern Italy, projects quiet confidence: versatile enough for a coastal stroll yet polished for the urban playbook. Take full advantage of summer's rhythm and indulge in Luca Faloni's latest collection of refined essentials.
Presented by Luca Faloni.
Jet lag doesn't care how you fly — first, business, or grinding economy. PATRICKS AL1 Anti-Lag Capsules were designed for those who cross time zones like intersections, balancing boardrooms in Tokyo with sunsets in Tulum. The dual-capsule system is simple: AM sharpens focus with nootropics like Bacopa and L-Theanine, while PM calms the system with Ashwagandha, Passionflower, and anti-inflammatories like Turmeric. No stimulants. No crash. Just calibrated recovery tested at 38,000 feet and built to stash in your dopp kit or glovebox. Whether you're landing for meetings or mojitos, AL1 helps you arrive as the best version of yourself.
Presented by PATRICKS.
Crack open summer with a twist of the tropics — Vita Coco isn't just coconut water, it's peak hydration. Whether you're reaching for the Original, spiking your senses with Pineapple, or riding the duo wave of Peach & Mango, each sip hits like a hammock in motion. Packed with electrolytes, nutrients, and just enough island attitude to revive you from boardroom burnout or beach-day bliss, Vita Coco is the closest thing to a vacation in a carton. No passport needed — just thirst.
Presented by Vita Coco.
Pair Eyewear introduces its new Mixed Material Collection, with three fresh base frame colors — Tortoise/Gold, Pink Clear/Rose Gold, and Green Clear/Gold — offering a stylish upgrade to five fan-favorite shapes. Whether you're after the timeless edge of Tortoise/Gold, the romantic charm of Pink Clear/Rose Gold, or the grounded cool of Green Clear/Gold, this collection brings elevated versatility to your everyday look. Each frame is crafted in-house and to reflect your evolving style in the highest quality eyewear possible.
Presented by Pair Eyewear.
Built for those who wear their legacy as comfortably as their cap, Branded Bills has become a staple for men who merge grit with identity. What started with premium headwear has evolved into a full collection of purpose-driven gear — crafted to handle early mornings, late nights, and everything in between. Every piece, from their Signature Series hats to all-season outerwear, carries a tailored ruggedness that works just as well on mountain trails as it does at Monday's 9AM. With clean silhouettes, heritage-inspired logos, and materials built to last, Branded Bills outfits a lifestyle where ambition and authenticity intersect.
Presented by Branded Bills.