Shaving irritation — also known as burn — is a fact of life for most guys that rely on a electric razor. The Braun CoolTec Shaver ($200) aims to put that problem on ice. Literally. It's the first razor to incorporate Thermo-Electric-Cooling technology, cooling down as it runs, and using an aluminum cooling bar to soothe your skin with every stroke. Of course, it still needs to cut down tough hairs to be effective, and for that it has a three-stage cutting system with a SensoBlade that's designed to cut down hairs both short and long in a single pass, no matter which direction they're growing. Adding a touch of cool to the shaving aisle in August.