Things just got a lot more colorful in Cupertino with the iPhone 5c ($100-$200), Apple's first iPhone made for the entry-level market. Available in either 16GB or 32GB models, the new colorful plastic phones will come in green, white, blue, red, and yellow, with custom Apple-made perforated cases available to show off their colorful shells. While most of the insides are the same as the previous model, its polycarbonate construction features steel reinforcement that also acts as an antenna. Expect a somewhat-faster A6 chip, and an improved front-facing camera. Pre-orders start September 13.