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iPhone 5c

Things just got a lot more colorful in Cupertino with the iPhone 5c ($100-$200), Apple's first iPhone made for the entry-level market. Available in either 16GB or 32GB models, the new colorful plastic phones will come in green, white, blue, red, and yellow, with custom Apple-made perforated cases available to show off their colorful shells. While most of the insides are the same as the previous model, its polycarbonate construction features steel reinforcement that also acts as an antenna. Expect a somewhat-faster A6 chip, and an improved front-facing camera. Pre-orders start September 13.

  • LG G2 Smartphone

    If you're looking for buttons on the side of this phone, think again — the LG G2 Smartphone ($TBA) changes things up a bit by moving them to the back of the device, making the phone more ergonomic so you're less likely to drop it. They've also upped the ante with a 5.2-inch full-HD display (the largest of any smartphone in its class), a 13 megapixel rear-facing camera, and a 2.26GHz Qualcomm Snapdragon 800 processor. It sports some exciting user experience features like a pared-down guest mode, a programmable remote that can operate devices in your home, and a phone that answers automatically when you raise it to your ear.

  • Moto X

    Now that Motorola and Google are one, expect to see some impressive gadgets from the pair — case in point, the Moto X ($200-$250). It's completely customizable, with two front, 17 back, and seven accent colors available, and entirely assembled in the USA. It boasts touch-less Siri-like capability (just say "okay Google Now" to access maps, send texts, and more). And it's packed with battery-saving, experience-improving tech, like an ultra-light-sensitive 10 megapixel RGBC camera, an active display that turns on when you pull it out of your pocket, eight cores optimized for separate tasks, and a 4.7-inch AMOLED display.