iPhone 5s

For the release of the iPhone 5s ($200-$400), the folks at Apple focused on three key areas of improvement: its performance, the camera, and security. It gets an upgrade to an A7 chip — making it the first 64-bit phone in existence — while also receiving support for the latest graphics standards and motion processing without a reduction in battery life. An improved iSight camera has a 15 percent larger sensor, a larger f2.2 aperture, an improved flash, image stabilization, slow motion capture, and a burst mode perfect for taking action shots. Its security enhancement comes in the form of a fingerprint sensor built into the home button, called Touch ID, giving you one-touch access to your phone, and serving as a password replacement for your Apple ID. It'll be available for pre-order later this month, and yes, you can get yours in gold.