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Rolex Oyster Perpetual Cosmograph Daytona Platinum Watch

If watches were judged solely on the number of characters gracing the dial, the Rolex Oyster Perpetual Cosmograph Daytona Platinum Watch ($TBA) would surely be one of the greatest timepieces ever created. Of course, that's not how they're judged, but this new Daytona — created to celebrate the 50th anniversary of the original — impresses anyway. Crafted entirely from 950 platinum, it features a Cerachrom brown ceramic bezel, an ice blue dial, and a 4130 self-winding movement. Just move fast if you want to pick one up — it'll be extremely limited, and sold only at select retailers.

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