Sony Action Cam

Go Pro just got some serious competition. The appropriately-named Sony Action Cam ($200-$270) is set to make a run at the current POV sports cam king, by leveraging well-tested Sony imaging technologies like a 16-megapixel Exmor R sensor, ultra-wide angle Carl Zeiss Tessar lens, SteadyShot image stabilization, Full HD recording with a 4x slow mode available at 720p, Memory Stick Micro and Micro SD/SDHC slots, a built-in stereo microphone, and an HDMI output. An included, ruggedized waterproof case with a universal tripod mount will keep the electronics safe from water down to 197 feet, and there will also be a Wi-Fi version that allows for easy retrieval of your latest videos using nothing but a smartphone — no cable required.

Buy Now / $200-$270

Featured Gear

Nike React SFB Carbon Low Trail Shoes

Combining elements of tactical boots with training shoes, the Nike React SFB Carbon Low is built for outdoor pursuits. It's built with Flyplate technology that uses a full-length carbon fiber plate to optimize stride, support the Achilles, and protect from sharp rocks. Lightweight React foam provides cushioning and energy return, while the mesh upper has a durable fabric midfoot overlay, heavy-duty stow-away laces, and a solid rubber toe reinforcement. It all sits atop an outsole of hand and sticky rubbers with rubber teeth in the arch for added grip on challenging terrain.

Presented by Nike.

Buy From Nike
Featured Gear

Bombas Seaside Dress Calf Socks

Summer is coming soon, and while we hope you're not wearing dress socks to the beach, you can start mentally preparing for the surf and sand with these Seaside Dress Calf Socks from Bombas. Made from a cotton/poly blend with just the right amount of stretch, they have the same seamless toes, Y-stitched heels, and honeycomb arch support that make Bombas' everyday socks so enticing. They also have Stay-Up Cuffs that keep them from sliding down your leg and are adorned with nautical stripes, seagulls, and snails, helping you get in the coastal mindset even if you're stuck inside for a few more months. As with all Bombas purchases, for every pair sold, one will be donated to those in need.

Presented by Bombas.

Buy From Bombas

Featured Gear

Vita Coco Treats

Vita Coco is introducing Vita Coco Treats, a new coconutmilk beverage crafted for those moments when you're in the mood for something light, sweet, and satisfying. Combining the flavors of creamy coconut and sweet strawberries, Vita Coco Treats offers a refreshingly indulgent drink. In celebration of the launch, Target shoppers can pick up Treats for free by signing up for a full product rebate on the website, while supplies last. Beginning April 15, you can also enter to win a "Treat Yourself" kit, packed with Vita Coco Treats and other popular Target shopper favorites by visiting Vita Coco's Instagram, while supplies last.

Presented by Vita Coco.

Learn More From Vita Coco
Featured Gear

Peper Harow Luxe Sock Bundle

Style goes from your head to your toes, so never neglect your socks. With sophisticated prints and premium materials, the Peper Harow Luxe Sock Bundle ensures every part of your outfit is on point. The socks are crafted from soft Supima cotton and hand-finished with a seamless toe. Each pair features a sophisticated zig-zag pattern and bold color choice with a contrasting heel and toe, adding a statement to any look.

Presented by Peper Harow.

Buy From Peper Harow

Tech

Cameras

Sony Action Cam

Tech

Cameras

Sony NEX-5N Camera

Tech

Cameras

Diana Baby Camera

Featured Gear

Nike React SFB Carbon Low Trail Shoes

Featured Gear

Bombas Seaside Dress Calf Socks

Tech

Cameras

Nikon Coolpix S800c Android Camera

Tech

Cameras

Necktie Camera Strap

Featured Gear

Vita Coco Treats

Featured Gear

Peper Harow Luxe Sock Bundle

Tech

Cameras

Canon EOS M Camera

Tech

Cameras

Red Epic-M Monochrome Camera

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