It's okay to do a double-take. "Leica" and "instant camera" aren't words you see used together very often. Or at least they weren't. The Leica Sofort Instant Camera is the company's first take on instant photography, combining the convenience of built-in prints with the brand's signature tank-like build quality. It uses Fujifilm's popular, readily-available Instax Mini film, and while you can take manual control of the focus, flash, and EV, it has a bunch of built-in modes like macro, bulb, people, sports, and selfie that make for foolproof shooting. Available in mint, orange, or white.
Alpa stated making 35mm cameras in the early '40s, and got the brand registered in 1946. in 1996, it was purchased and resurrected as Alpa of Switzerland, maker of medium format cameras. The Alpa Anniversary Edition Camera celebrates both of these anniversaries with a limited release of its first medium format model, the Alpa 12 SWA. The rosewood-gripped camera arrives in a special edition case with a Rodenstock/Alpa HR Alpagon 5.6/70 mm lens, Alpa/Linhof 6x9 roll film back, Alpa viewfinder, and Fujifilm Acros 100 film, among other accessories. It's limited to just 20 examples, and thanks to its modular system, it's easy to add a digital back and use it for decades to come.
Combining their GPS knowledge with a powerful sensor, the Garmin Virb Ultra 30 Camera lets you capture 4K video alongside tons of data. Using a combination of sensors, it records the distance, speed, and altitude of your adventures, while at the same time grabbing 30fps footage. A powerful microphone allows for voice control, a touchscreen LCD makes reviewing your shots easy, image stabilization keeps your cuts steady, and one-touch live streaming over Wi-Fi lets you share your adventures in real-time. Arrives with a rugged waterproof case.