Mr. Mixologist
They're taking it from the Whole Foods Parking lot to the bar stool. Tweed vests, raw eggs and twenty dollar price tags, can't a guy just get a Heineken?
They're taking it from the Whole Foods Parking lot to the bar stool. Tweed vests, raw eggs and twenty dollar price tags, can't a guy just get a Heineken?
Yelling movie spoilers at a box full of little infant chicks. That was a dick move, Will Ferrell.
Built for those who wear their legacy as comfortably as their cap, Branded Bills has become a staple for men who merge grit with identity. What started with premium headwear has evolved into a full collection of purpose-driven gear — crafted to handle early mornings, late nights, and everything in between. Every piece, from their Signature Series hats to all-season outerwear, carries a tailored ruggedness that works just as well on mountain trails as it does at Monday's 9AM. With clean silhouettes, heritage-inspired logos, and materials built to last, Branded Bills outfits a lifestyle where ambition and authenticity intersect.
Presented by Branded Bills.
For high-performers who treat clarity and speed of mind as non-negotiables, Onnit's Alpha BRAIN delivers a focused, caffeine-free edge for those pursuing their full potential. Backed by clinical trials and over 10 million bottles sold, this nootropic supports cognitive performance — boosting memory, mental speed, and executive function with a precise blend of Alpha-GPC, L‑Theanine, Vitamin B6, and Phosphatidylserine. Whether you're strategizing, creating, gaming, or navigating high-stakes moments, Alpha BRAIN promotes alpha wave production and supports acetylcholine levels to keep your mind sharp without the crash. Available in capsules or instant powder for travel, it's a tool that doesn't just power your day — it elevates it.
Presented by ONNIT.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
This is less about the physics and more about the slow motion footage of cats flipping in the air.
Put on your thinking caps, kids. TED lecturer Dennis Wildfogel takes on the complex concept of the infinity of infinities.
For those optimizing every hour of his day — ice baths at dawn, boardroom calls by noon, and flights by night — Immunity Collagen Peptides from The Collagen Co. offer a potent yet effortless boost. This Andean-inspired blend combines hydrolyzed grass-fed collagen with Vitamins C, A, D, and Zinc to support skin's immune barrier, gut defense, and joint function. With clarity, stamina, and vitality all in one scoop, it keeps you energized, resilient, and recovery-ready, without disrupting your daily routine.
Presented by The Collagen Co.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Built for pavement, packed trains, and unpredictable forecasts, the Nike C1TY Premium Cordura is urban armor for your feet. Reinforced with abrasion-resistant mesh, suede, and a rugged toe box, it's designed to handle the friction of real street life—whether that's dodging scooters in SoHo or clocking miles through Tokyo alleyways. The dual-stiffness Waffle outsole grips everything from wet subway steps to rooftop lounges, while a cupsole build and flexible foam keep the ride comfortable from sunrise hustle to midnight wind-down. Tap into the rhythm of city living, giving your daily circuit the grip, grit, and style it deserves.
Presented by Nike.
Jon Hamm doesn't know what an iPhone or an App is? Don Draper would be so disappointed. Good thing our favorite girl Lena Dunham and her challenging pants are around to help fill him in and introduce The New Yorker's new iPhone app.
Creating an entirely fictional world is no small task, especially when it involves dragons, armor, and weapons unlike anything we've ever seen before. The Game of Thrones Hardcover Book gives a 192-page look into the artistry behind the creation of the fantasy world of Westeros through set photos, production and costume designs, storyboards, and insider stories.