The Billion Dollar Nose

Name: The Billion Dollar Nose
Uploaded: 2017-01-27T16:22:24-05:00
Description: Everyone has a nose, but not all of them are finely-tuned instruments that produce flavors and aromas that sell millions or billions of dollars of product. The nose on Per Hermansson's face is exactly that. Hermansson's sensory skills have launched...

Everyone has a nose, but not all of them are finely-tuned instruments that produce flavors and aromas that sell millions or billions of dollars of product. The nose on Per Hermansson's face is exactly that. Hermansson's sensory skills have launched international bestsellers like Kahlua, Malibu, and Absolut Vodka. As the director of sensory design at The Absolut Company, Hermansson is charged with the task of developing new flavors of vodka that bring back sales that have sagged with younger consumers.

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Art & Design

Making of the Lloyd Coat Wallet

Charlie and Dawn Trevor are the owners and operators of Equus Leather in County Durham, United Kingdom. Charlie has been producing leather products for over 22 years, inspired by a leather suitcase that his grandmother used to travel around the world. The Lloyd coat wallet is based on a 1950s wallet carried by Charlie's grandfather, updated for modern life with things like slots for credit cards. As with all of Equus Leather's products, the construction of the Lloyd wallet shows the painstaking handmade process and fine materials that are the company's hallmark.

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DIY & Education

The Effects of a Nuclear War

The Doomsday Clock is at its closest to midnight since the detonation of the first hydrogen bomb by the United States. While the threat of a nuclear war has been a distant concern for many of us living today, brushing up on what happens when a nuclear weapon is detonated is never a bad idea. AsapSCIENCE shows you the science of a nuclear blast and how they effect humans.

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Featured Video

Roborock S8 MaxV Ultra Robot Vacuum + Mop

With the S8 MaxV Ultra, Roborock ensures every inch of your house is clean. The new model features a Flexi Arm Design with an extendable side brush that reaches into corners, while an Extra Edge Mopping System cleans along edges. A Reactive AI 2.0 Obstacle Recognition uses a 3D structured light and an RGB camera to identify and avoid obstacles in its path, and a PreciSense LiDAR navigation system scans rooms to create a map and determine the most efficient route. It upgrades suction power to 10,000Pa to pick up even more dust and dirt, a Carpet+ Boost System ups the hair pick-up rate by 30%, and the mopping system scrubs floors 4,000 times per second, detecting carpets and rugs along the way. With built-in voice assistance, users can start cleaning with a simple command, and when the job is done, the vacuum will retreat to its dock to automatically empty, wash, dry, and recharge itself. The S8 MaxV Ultra will be available April 22, 2024, and for a limited time, get a triple gift pack valued at $1,000 with your purchase.

Presented by Roborock.

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Featured Gear

Nike Air Jordan 4 Retro Vivid Sulfur

The Air Jordan 4 debuted in 1989 in classic colorways like White Cement and Bred. The latest release amps up the retro silhouette with a bold pallet. Its white leather upper is contrasted with vivid sulfur on the floating eye stays, padded collar, and sole details. Anthracite highlights the mesh details, while coconut milk on the heel and toe gives the sneaker a vintage effect. Available in women's sizes, the Nike Air Jordan 4 Retro Vivid Sulfur will drop on April 6, 2024.

Presented by Nike.

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Movies

The Lego Batman Movie Featurette

The Oscar nominees are out, so now it's time to start focusing on what 2017 has to offer — and that's Batman running, Batman building, and Batman saving the city. In this Behind the Bricks look at the upcoming The Lego Batman Movie, we get to hear straight from The Joker, Robin, Alfred, and Bruce Wayne's roommate about what to expect from the upcoming film, which is coming to theaters February 10, 2017.

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Sports

50 Years of Freeskiing

Red Bull pays tribute to the people that pushed skiing so far that it became its own discipline: freeskiing. A combination of archival footage and today's top freeskiers shows the evolution of the sport over the last 50 years, from outerwear to tricks that have gotten bigger and bigger air. Watch the entire 30-minute documentary at the official Red Bull site.

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Featured Gear

WELOV by AiDot P200 Pro Air Purifier

WELOV by AiDot takes advantage of the Version 1.2 upgrade to deliver the first Matter-certified air purifier. This means the P200 Pro Air Purifier can connect to any major ecosystem, including Alexa, Google Home, and Homekit, allowing users to control the device via the Matter app or hands-free with voice commands. The app will offer real-time air insights ranging from indoor pollutants to external factors like wildfires. At night, the P200 Pro syncs with Apple Health to adjust fan levels and ambient lighting based on your sleep patterns.

Presented by Welov.

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FOCL Feel Good CBD + THC Gummies

While some are focused more on the medicinal effects of CBD and THC, many are simply looking to enjoy themselves. FOCL's Feel Good gummies are formulated for exactly that. Each one includes 25mg of CBD and 5mg of Delta 9 THC, which, combined with 250mg of L-Tyrosine, help promote relaxation, improved mood, and mental well-being. They're vegan, made without GMOs, and are free from pesticides, heavy metals, and microbials. Third-party lab tested to ensure potency and purity, they're also imbued with a tasty blood orange flavor.

Presented by FOCL.

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Movies

2017 Best Picture Nominees

Arrival, Fences, Hacksaw Ridge, Hell or High Water, Hidden Figures, La La Land, Lion, Manchester by the Sea, Moonlight. What do all of these films have in common? They're all Best Picture nominees for the 89th Academy Awards. Jacob T. Swinney makes them all feel like winners with this beautiful tribute.

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Short Films

Fingers of Steel

Fingerboarding is the smaller, less extreme little brother to skateboarding. Other than the small chance of stubbing a finger or breaking a nail, the sport is hardly dangerous. But in this short by Sebastian Linda, the filmmaker uses the power of cinema — some slick angles and slow-mo footage — to turn the tiny tricks into a hardcore skate film.

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