Apple Arcade
Since opening day of the App Store, games have been among the most popular apps on the iPhone (and later, the iPad). Apple Arcade is a new service that brings hundreds of exclusive titles to the company's devices for a flat monthly fee. Working with developers like LEGO, Sega, Konami, and ustwo, Apple is both contributing to the development costs of the titles and ensuring that there's no annoying in-app purchases, ads, or invasive tracking. The service will launch later this year on the iPhone, iPad, Mac, and Apple TV.