Taking a cue from car dealerships, Bamford last year introduced a "Service Watch" that was lent out to clients while their timepiece was in for maintenance. People loved it and wanted to purchase one for themselves. The Bamford Mayfair Watch is the result. It's highly customizable, with a 40mm case in matte black or matte gray, a bezel made from Hi-Tech matte ceramic or anodized aluminum, and a dial available in a host of colors. Similarly, numerous options abound for the strap, but no matter your selections, the indices and hands are finished in LumiNova for legibility and is powered by a Quartz Miyota 2035 movement.