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Vita Coco Treats
Launched last April, Vita Coco Treats is a new coconutmilk beverage crafted for those moments when you're in the mood for something light, sweet, and satisfying. Combining the flavors of creamy coconut and sweet strawberries, Vita Coco Treats offers a refreshingly indulgent drink. Instead of flooding "influencers" with free products as promotion, they brought the product to the people this Valentine's Day in the form of a DIY vending machine. Set up in Washington Square Park, New York, it dispensed free Strawberries & Crème Treats to passersby, leading to long lines and an overwhelming response. This fun, natural experience is much like the drink itself, which has ingredients you can pronounce and is likely to leave a smile on your face.
Presented by Vita Coco.
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REEF Slides
Founded in 1984 by Argentine brothers Fernando and Santiago Aguerre, Reef has evolved from a passion project into a leading name in casual footwear. Their vision was to craft high-quality, ultra-comfortable sandals that seamlessly transition from beach to street, embodying the essence of a laid-back, beach-centric lifestyle. Today, Reef's commitment extends beyond footwear; the brand is dedicated to ocean conservation and preserving our beaches, recognizing the intrinsic link between well-being and coastal environments. Offering a wide variety of footwear — including sandals, slides, shoes, boots, and flip-flops — Reef delivers comfort and style for everything from beach strolls to everyday adventures, all while supporting environmental stewardship. That includes their women-specific Vista collection, which employs their signature footbed in styles and silhouettes like clogs, platform sandals, and slides that pair as well with a dress and a cocktail as they do with a swimsuit and sand.
Presented by REEF.
