The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Crack open summer with a twist of the tropics — Vita Coco isn't just coconut water, it's peak hydration. Whether you're reaching for the Original, spiking your senses with Pineapple, or riding the duo wave of Peach & Mango, each sip hits like a hammock in motion. Packed with electrolytes, nutrients, and just enough island attitude to revive you from boardroom burnout or beach-day bliss, Vita Coco is the closest thing to a vacation in a carton. No passport needed — just thirst.
Presented by Vita Coco.
SAXX takes comfort to the next level with the all-new Vibe Xtra Trunks, featuring Stop Drop Technology — a discreet moisture-wicking layer built into the signature BallPark Pouch for all-day dryness where it matters most. Made from super-soft EcoVero fabric with a fly front, these trunks deliver lightweight, breathable comfort, plus 4-way stretch, odor resistance, and an anti-roll waistband. Flat Out Seams prevent chafing, while Three-D Fit ensures a perfect anatomical fit. Sold in a convenient three-pack, the Vibe Xtra is a premium upgrade to your daily essential.
Presented by SAXX.
Luca Faloni's Summer 2025 collection redefines effortless elegance, channeling Italian craftsmanship into warm-weather essentials that move seamlessly from sunlit terraces to rooftop cocktails. Think Portofino shirts and tailored trousers that strike a balance between relaxed and refined, pairing breathable feel with silhouettes sharpened by subtle design. Each piece, meticulously woven in Northern Italy, projects quiet confidence: versatile enough for a coastal stroll yet polished for the urban playbook. Take full advantage of summer's rhythm and indulge in Luca Faloni's latest collection of refined essentials.
Presented by Luca Faloni.