Hilton Outset Collection
Hilton has a lot of brands under its umbrella: 24, to be exact. That number expands to 25 with the Outset Collection. Meant to allow owners to keep the quirks and feel of their properties while being part of the larger corporate engine, it will have more than 60 hotels in development or open when reservations launch in November. Those include an adventure-focused basecamp in Moab and the Acme Hotel in Chicago, with more properties to be announced pre-launch.