The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Crack open summer with a twist of the tropics — Vita Coco isn't just coconut water, it's peak hydration. Whether you're reaching for the Original, spiking your senses with Pineapple, or riding the duo wave of Peach & Mango, each sip hits like a hammock in motion. Packed with electrolytes, nutrients, and just enough island attitude to revive you from boardroom burnout or beach-day bliss, Vita Coco is the closest thing to a vacation in a carton. No passport needed — just thirst.
Presented by Vita Coco.
For the man whose passport sees more stamps than dust, the Jack Archer Jetsetter Shorts are the essential uniform of elevated travel. Crafted with the discerning frequent flyer in mind, these shorts blend tailored aesthetics with ultimate performance. The sculpted waistband lifts with intention and ensures first-class comfort without compromise. Wrinkle-free, odor-resistant, and stain-repellent, they demand nothing and deliver everything. With fabric that adapts to motion and maintains its shape across time zones, the Jetsetter is proof that luxury doesn't pause for laundry. From Santorini to São Paulo, this is how you stay sharp without trying.
Presented by Jack Archer.
Pair Eyewear introduces its new Mixed Material Collection, with three fresh base frame colors — Tortoise/Gold, Pink Clear/Rose Gold, and Green Clear/Gold — offering a stylish upgrade to five fan-favorite shapes. Whether you're after the timeless edge of Tortoise/Gold, the romantic charm of Pink Clear/Rose Gold, or the grounded cool of Green Clear/Gold, this collection brings elevated versatility to your everyday look. Each frame is crafted in-house and to reflect your evolving style in the highest quality eyewear possible.
Presented by Pair Eyewear.
Built for those who wear their legacy as comfortably as their cap, Branded Bills has become a staple for men who merge grit with identity. What started with premium headwear has evolved into a full collection of purpose-driven gear — crafted to handle early mornings, late nights, and everything in between. Every piece, from their Signature Series hats to all-season outerwear, carries a tailored ruggedness that works just as well on mountain trails as it does at Monday's 9AM. With clean silhouettes, heritage-inspired logos, and materials built to last, Branded Bills outfits a lifestyle where ambition and authenticity intersect.
Presented by Branded Bills.
The Roderer Harry Aviator Polarized Sunglasses are more than just eyewear — they're a signal. Handcrafted from stainless steel and finished in Gunmetal Black, they sharpen the timeless aviator silhouette into something bolder, more precise. Polarized lenses cut glare with surgical clarity, while innovative spring hinges and a flawless fit keep pace with high-speed itineraries and jet-set agendas. Subtle branding, a travel-ready case, and five global finishes round out the details. Whether you're stepping off a G650 or onto the flightline, takeoff towards the future.
Presented by Roderer.