ISTO Denim Blue Jeans

Although a closet staple for many, producing blue jeans takes a toll on the environment. Consumers aren't willing to give up their everyday go-to, so ISTO set out to create more sustainable denim. The Portuguese-based brand spent the last two years perfecting the Denim Blue Jeans and developed a more environmentally friendly production process. The classic pants start with fabric sourced from the Candiani factory in Milan. They are manufactured in northern Portugal at Lamosa Jeans, using 15% less energy, 15% less water, and 30% fewer chemicals than other brands, resulting in a more durable pair of denim with less impact on the planet.

Presented by ISTO.