Bond No. 9 Lafayette Street Parfum

This smooth and seductive ultra-male oriental fougère captivates both men and women alike. Inspired by the vibrant revival of Lafayette Street — a historic thoroughfare weaving through iconic New York neighborhoods like Soho, Little Italy, and Chinatown—the fragrance embodies the energy of its surroundings. It opens with fresh bergamot, coriander, and floral notes, transitions to a heart of velvety ambroxan and rich vanilla, and finishes with lingering dry wood, tonka bean, cedarwood, and warm grey amber. Encased in a sleek, leather-textured bottle, Lafayette Street is a celebration of modern masculinity and a tribute to Bond No. 9's roots.

Presented by Bond No. 9.

Simple App

Make hitting fitness goals and living a healthier lifestyle simple — with the Simple app. Simple isn't a restrictive list of do's and don'ts. Using AI and a team of nutritional, behavioral, and medical experts, Simple gives users an incremental approach to help form healthy habits that last without give-up and quit burnout. After filling out a detailed survey, users with have access to the NutriScanner, an easy-to-use food logger, daily workout plans with everything from strength training to yoga, and Avo, an AI-powered in-app coach to answer questions and offer real-world applicable suggestions. With Simple, you can live healthier without feeling like going to boot camp.

Presented by Simple App.

Ford Accessories

Whether your Ford has a few miles on it and needs a few upgrades or if it's new and just needs some personalization, Ford Accessories has you covered. For the performance-minded, there are upgraded suspension and exhaust systems, cold air intakes, and brake kits. Exterior upgrades include custom-fit running boards, splash guards, aerodynamic roof racks, and cargo carriers, while inside there are premium floor liners and cargo management systems. Technology moves fast, so upgrades like infotainment updates, advanced driver-assist technologies, and blind-spot monitoring systems can bring aging vehicles into line with modern lifestyles.

Presented by Ford.

Sunspel x Katie Scott Swim Shorts

Floral prints go hand-in-hand with beaches and pools. These swim shorts from Sunspel sport a custom design to keep you looking good around (and in) the water. The print comes from London-based Katie Scott, who is known for her botanical artwork. It's applied to a Seaqual fabric shell, which is made using upcycled marine plastic recovered from the oceans. A mid-length leg is neither too long nor too short, while wide side pockets provide storage, mesh lining keeps things in place, and a drawstring waist ensures a personalized fit.