New Balance Distilled Scents
New Balance has bottled the intoxicating aroma that comes from a new pair of sneakers. Marking the Boston-based brand's first fragrance, the Distilled series recreates the fresh-out-of-the-box smell, allowing the unmistakable scent to live on well beyond the first wear. The Original pays homage to iconic silhouettes with notes of leather, suede, rubber, cotton socks, and freshly mowed grass, while Court salutes '70s basketball style by blending leather suede, basketball rubber, and hardwood floor. Both limited-edition fragrances are formulated in collaboration with Samantha Copland and are available to the first 100 customers at the New Balance Grey store in Sydney.
