Nike ACG Mobile Basecamp
Nike converted a heritage Italian commuter train into a mobile basecamp for the ACG brand relaunch. The All Conditions Express departed Milan Central Station for the Orobic Alps with athletes like Jannik Sinner and Bebe Vio aboard. Dedicated carriages housed the ACG Ultrafly trail shoe, a custom Hyperice Normatec Elite compression system in ACG orange for recovery, and an alpine café. Passengers participated in guided trail runs led by local experts and members of the All Conditions Racing Department, testing gear like the Lava Loft down jacket and Radical AirFlow racing top in actual alpine conditions. The activation gets ACG gear in the mountains where it belongs, giving athletes direct access to the terrain and conditions that define outdoor performance.

