Simple App

Make hitting fitness goals and living a healthier lifestyle simple — with the Simple app. Simple isn't a restrictive list of do's and don'ts. Using AI and a team of nutritional, behavioral, and medical experts, Simple gives users an incremental approach to help form healthy habits that last without give-up and quit burnout. After filling out a detailed survey, users with have access to the NutriScanner, an easy-to-use food logger, daily workout plans with everything from strength training to yoga, and Avo, an AI-powered in-app coach to answer questions and offer real-world applicable suggestions. With Simple, you can live healthier without feeling like going to boot camp.

Presented by Simple App.

Bond No. 9 Lafayette Street Parfum

This smooth and seductive ultra-male oriental fougère captivates both men and women alike. Inspired by the vibrant revival of Lafayette Street — a historic thoroughfare weaving through iconic New York neighborhoods like Soho, Little Italy, and Chinatown—the fragrance embodies the energy of its surroundings. It opens with fresh bergamot, coriander, and floral notes, transitions to a heart of velvety ambroxan and rich vanilla, and finishes with lingering dry wood, tonka bean, cedarwood, and warm grey amber. Encased in a sleek, leather-textured bottle, Lafayette Street is a celebration of modern masculinity and a tribute to Bond No. 9's roots.

Presented by Bond No. 9.

Seiko Prospex Alpinist Black Series Limited Edition

Seiko's first sports watch, dubbed the Alpinist, debuted in 1959 and was built for outdoor enthusiasts. The Prospex SPB337 Alpinist Black Series limited edition watch channels this classic with modern upgrades. It's powered by an automatic Caliber 6R35 movement, visible through the see-through caseback, housed inside a highly-wearable 39.5mm stainless steel case. Both the case and matching bracelet are given a black hard coating, which is paired with a textured black dial for a stealthy look. Green LumiBrite Pro in the hands and markers increases nighttime legibility, and a magnified date window at 3 o'clock, anti-reflective sapphire crystal, diver-like water resistance, and rotating inner compass ring round out the offering. Limited to 5,500 individually numbered examples.

Filson x Birkenstock Lahti Moc Boots

Two brands that have been around well over a century or two, Birkenstock and Filson both know what it means to create timeless products using the highest quality materials. The Lahti is a soft hunting boot crafted with Filson's legendary Mackinaw Wool and Birkenstocks' renowned Deep Blue footbed. The soft, collapsible upper with an anti-slip outsole makes these boots built for supportive comfort. They are fully lined with moisture-wicking microfiber to keep your feet dry all day long from camp to city and back again. The Lahti is a true joining of both brands' legacies of storied craftsmanship, unbeatable quality, and time-honored designs.