Sony BRAVIA KDL-52XBR3 LCD TV
While it is extremely expensive, Sony's BRAVIA line of LCD TVs has quickly grabbed the number one share of the LCD market. Its newest offering, the Sony BRAVIA KDL-52XBR3 ($6800; Nov.) looks to be their best one yet. Offering full 1080p resolution, the 52XBR3 also features a 7000:1 contrast ratio, the BRAVIA Engine Pro full digital high-definition video processing system, three HDMI inputs, two component video inputs, and a built-in ATSC tuner. It's the best of the best.