Consumer electronics, gadgets, and software.
Ultra is expanding its nicotine-free pouch lineup with new Energy Pouches, delivering 180mg of caffeine alongside L-theanine and a full B-vitamin stack of B3, B6, and B12. Designed for sharper focus and a faster onset than coffee, the formula is built to kick in within 5 to 10 minutes while aiming to deliver energy with less of the crash. Launched in September 2026, the Energy Pouches give Ultra's rapidly growing lineup a convenient new option for focused energy without reaching for another cup of coffee.
Presented by Ultra.
The hoodie has long been a casual staple, but Collars & Co.'s Cloud Cotton Hoodie gives it a more refined identity. Crafted from an ultra-soft brushed cotton blend, the lightweight layer delivers warmth with a smooth hand feel while maintaining a relaxed fit that never looks oversized. Ribbed cuffs and hem, a cleaner silhouette, and an elevated finish make it just as appropriate for travel and weekend dinners as it is for off-duty afternoons. It's the kind of everyday essential that quietly replaces every other hoodie in your rotation, proving that comfort and polish can coexist.
Presented by Collars & Co.
The HairMax RegrowMD Laser Cap brings FDA-cleared laser hair regrowth technology into a simple, wireless wearable designed for busy routines. Its flexible cap houses 272 medical-grade lasers that treat the entire scalp in just three seven-minute sessions per week, offering a convenient approach to incorporating hair-growth treatment into everyday life.
Presented by Hairmax.
Luca Faloni's Classic Denim Shirt gives a refined Italian treatment to one of menswear's most dependable staples. Made in Northern Italy from robust 100% Italian cotton denim, the shirt pairs a clean button-up silhouette with a signature Paramontura one-piece collar, Australian mother-of-pearl buttons, and a rounded hem. It's pre-washed to prevent future shrinkage and available in slim or regular fits, making it equally suited to wearing on its own or layered through the seasons. Available in six colors, the Classic Denim Shirt brings Luca Faloni's understated approach to a piece that needs little embellishment to work almost anywhere.
Presented by Luca Faloni.
SOREL expands the Horizon collection by carrying the rugged DNA of its iconic Caribou boot across three silhouettes built for changing terrain and seasons. The Callsign Horizon Low GTX brings the concept closest to a sneaker, pairing waterproof GORE-TEX® construction with lightweight Livelyfoam cushioning and a Vibram XS Trek Evo outsole for everyday traction. Moving higher, the Daystorm Horizon GTX combines full-grain leather, GORE-TEX® waterproofing, and a rugged Vibram® lug outsole for everything from wet city streets to the trail. At the top of the lineup, the Caribou Horizon GTX modernizes SOREL's winter icon with 200 grams of insulation, seam-sealed leather, a GORE-TEX® membrane, and Caribou-inspired Vibram traction for snow, slush, and cold-weather exploration.
Presented by SOREL.
The Hyperice Venom 2 Back brings targeted recovery into a wearable format designed to keep up with the demands of everyday life. Its cordless neoprene wrap combines HyperHeat technology, which heats up six times faster than a traditional heating pad, with three adjustable heat levels and three vibration patterns for a customizable treatment. An adjustable compression strap helps maintain a secure fit, while Bluetooth connectivity lets you control settings through the Hyperice app. With up to three hours of battery life and a lightweight, travel-friendly design, it's a versatile recovery tool for loosening tight muscles after a workout, easing into the day, or unwinding after hours at a desk.
Presented by Hyperice.