The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it. Enjoy 20% off with code HINMAN20.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
For those optimizing every hour of his day — ice baths at dawn, boardroom calls by noon, and flights by night — Immunity Collagen Peptides from The Collagen Co. offer a potent yet effortless boost. This Andean-inspired blend combines hydrolyzed grass-fed collagen with Vitamins C, A, D, and Zinc to support skin's immune barrier, gut defense, and joint function. With clarity, stamina, and vitality all in one scoop, it keeps you energized, resilient, and recovery-ready, without disrupting your daily routine.
Presented by The Collagen Co.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Low-calorie and alcohol-free, Five's Infuzed THC Seltzers let you unwind with no regrets. They're designed to replace traditional booze, with 2mg of delta-9 THC, 2mg of CBD, and additional cannabinoids to deliver good vibes with every sip. The buzz will begin in under 15 minutes, and because it's plant-powered, you can relax and enjoy the ride without worrying about the hangover that inevitably follows. Naturally flavored in Black Cherry, Grapefruit, and Guava Passionfruit, each refreshing can is just 40 calories, allowing you to savor the moment guilt-free.
Presented by Five CBD.
Designed for performance and everyday comfort, the Men's Sport Trainer Sock Bundle showcases six pairs of premium organic cotton socks built for movement. Featuring a blister tab, cushioned sole, and ribbed arch bands, they provide superior support whether you're crushing a workout or relaxing during the weekend. Crafted in England from GOTS-certified organic cotton, these socks prioritize sustainability and ensure ethical sourcing and fair working conditions. A seamless toe finish adds a touch of luxury, proving that high-performance gear doesn't have to compromise comfort or style.
Presented by Peper Harow.
Crack open summer with a twist of the tropics — Vita Coco isn't just coconut water, it's peak hydration. Whether you're reaching for the Original, spiking your senses with Pineapple, or riding the duo wave of Peach & Mango, each sip hits like a hammock in motion. Packed with electrolytes, nutrients, and just enough island attitude to revive you from boardroom burnout or beach-day bliss, Vita Coco is the closest thing to a vacation in a carton. No passport needed — just thirst.
Presented by Vita Coco.
For men navigating the milestones of modern life—building careers, raising families, chasing legacy—confidence matters, and it starts at the root. This Independence Day reclaim control and invest in clinically proven hair growth tech that works as hard as you do. From FDA-cleared laser devices to dermatologist-recommended treatments and supplements, each product is engineered to reverse the signs of thinning hair and restore your edge. Step into the next chapter looking forward, not back.
Presented by Hairmax.