It's actually pretty easy.
Gear up for gameday with Nike's 2025 "Rivalries" collection—a new wave of NFL uniforms and merch that turn team loyalty into wearable culture. More than sideline staples, these alternates fuse identity with hometown swagger: Buffalo suits up in an icy "Cold Front," the Jets channel Gotham grit, and the Cardinals bring desert heat in a sandstorm white-out. Dropping first in high-stakes divisional matchups and staying in rotation for three seasons, the kits hit the sweet spot between fashion, hype, and legacy. Launching September 10, the collection spans jerseys, hoodies, shoes, and headwear worldwide—where team lore meets streetwear-level design.
Presented by Nike.
First dropped in 1993 for two-sport phenom Deion Sanders, the Nike Air Diamond Turf was engineered to handle both the football gridiron and the baseball diamond with equal dominance. Nearly three decades later, the cross-training icon returns with a street-ready update that stays true to its roots—durable leather uppers, Nike Air cushioning in the heel and forefoot, and the unmistakable midfoot strap that locked down Deion's game. Built for stability, traction, and all-day wear, the Diamond Turf bridges performance and heritage with everyday style, securing its place as one of Nike's most legendary silhouettes.
Presented by Nike.
Snowmobile, water, fireballs. There's so many things about this stunt that doesn't make any sense.
Nike takes a page from Colin Chapman's playbook—simplify, then add lightness—with the Vaporfly 4. The marathon-ready racer is newly reengineered with an updated carbon fiber Flyplate and featherweight ZoomX foam, delivering maximum propulsion with every stride. A steeper heel-to-toe drop pushes you forward, while trimmed weight in the midsole, upper, and outsole keeps the shoe fast without compromise. The result: the same cushioned ZoomX responsiveness at a fraction of the weight, built to carry you past the finish line strides ahead of the competition.
Presented by Nike.
Velocity's 1976 Ford Bronco Blackout pairs vintage attitude with modern muscle. Finished in Arabian Gray with blacked-out badging, bumpers, and a family-style roll cage, it makes an unmistakable first impression. Inside, upgraded leather and a Pioneer touchscreen with Apple CarPlay add comfort and tech, while a Gen III 5.0L Coyote V8 and 10-speed automatic deliver 460 horsepower. Wilwood brakes, coil spring suspension, and 17-inch Method Race Wheels complete a build that turns every drive into a statement.
Presented by Velocity.
The artistry of Japanese woodworking without using nails.