It's actually pretty easy.
The James Brand has spent years refining modern knives, pens and tools—now it turns that same precision to one of the most essential everyday objects—the wallet. CNC-machined from aluminum, the Lowe is built to reset the standard, staying impossibly slim while carrying everything you need in your pocket. The aluminum shell naturally blocks RFID and is wrapped in a molded silicone band for cash or overflow tokens, giving the Lowe just enough flex without compromising its minimal geometry. It's a study in restraint, crafted for those who demand function in its purest form.
Presented by The James Brand.
Caliber is rewriting the playbook on personal training with a science-driven coaching program designed for busy professionals who want real results without wasting time. Caliber pairs each member with an elite coach—only 1 in 100 applicants make the cut—to deliver personalized strength, cardio, and nutrition plans through its powerful app. Members see an average 20% improvement in body composition within 3 months, all for a fraction of the cost of traditional training, starting at $200/month. For September, Caliber is knocking $100 off all coaching plans, making the smartest way to get in shape even smarter.
Presented by Caliber.
Snowmobile, water, fireballs. There's so many things about this stunt that doesn't make any sense.
A feat of precision once reserved for jet engines, the MK3 Steel MetMo Cube is the most over-engineered desk toy you can own. The MK3 refines the formula with upgraded 316 stainless steel, improved pneumatics, and ultra-fine machining tolerances to achieve the most polished design yet. Simply flip the cube and let gravity take over as air escapes at a perfectly controlled rate — transforming physics into a pocket-sized moment of meditative calm.
Presented by MetMo.
The AeMech EDC Wallet is the Swiss Army knife of wallets, built to be your go-to carry for anything. Offered in two forms, the Minimalist and the Maximalist, it's crafted from full-grain Italian veg-tan leather, chosen for its durability and the rich patina it develops over time. The Maximalist integrates a titanium pen, stainless steel multitool, carbon fiber RFID blockers, and a crushproof USB-C drive, while the Minimalist keeps things slim with light utility. Both share a modular design with replaceable components, ensuring readiness for whatever the day brings. Designed to endure, tested in real-world conditions, and engineered for years of use, the AeMech Wallet is built for those who demand more from what they carry.
Presented by Aesthetic Mechanics.
The artistry of Japanese woodworking without using nails.