Hyper-Reality
If you think your day is overrun by ads now, Keiichi Matsuda imagines a future fully submerged in augmented reality and the latest marketing scheme is just beyond your nose. The six-minute short takes you through a day in the average person's life, dominated by hectic holographic messages displayed in a VR headset. Just thinking about the oversaturated possibilities of the potential of virtual reality is enough to give us a real-life headache.