Sweater by Willow
Using just the floor, two walls, and a treadmill, Belgian band Willow beamed images from three projectors to create this music video masterpiece.
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The Father of the SportsCenter Theme
Meet Grammy and Emmy-winning composer John Colby, the man that put the dadada dadada in your day.
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Nike x Hyperice Hyperboot
The Nike x Hyperice Hyperboot brings recovery technology into a wearable format designed to keep athletes moving. Combining Hyperice's HyperHeat technology with Normatec dynamic air compression, the high-top boot delivers targeted warmth and rhythmic compression to the feet, ankles, and Achilles, helping prepare muscles for activity and support post-workout recovery. Three heat levels and three compression settings allow for a customized experience, with controls built into the boots or accessible through the Hyperice app via Bluetooth. Designed to be worn while sitting, standing, or walking, the battery-powered system makes it possible to warm up on the go, whether heading to the gym, preparing for competition, or recovering between sessions. With USB-C charging and a TSA-friendly design, the Hyperboot brings a new level of mobility to the warm-up routine.
Presented by Hyperice.
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London Sock Co. Retro Striped Socks
London Sock Co.'s Retro Stripe Collection draws from vintage athletic wear, bringing the timeless appeal of retro varsity-inspired stripes into everyday rotation. Knitted from a soft organic cotton blend with a comfortable ribbed construction, the mid-calf socks strike the balance between nostalgic sport styling and modern versatility. Their understated design pairs just as naturally with broken-in denim and suede sneakers as it does with loafers, chinos, or weekend shorts. Produced using carbon-free manufacturing and hand-finished for a refined feel, the Retro Stripe Collection is the finishing touch to a great outfit.
Presented by London Sock Co.
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Red Bull Rampage
The world's top freestyle mountain bikers go head-to-head to risk it all for a piece of the glory. Here's a look at Red Bull's annual Rampage competition where riders perform heart-stopping maneuvers during a downhill ride of doom on the steep, jagged cliffs of Virgin, Utah.
DARPA AlphaDog
DARPA's latest Legged Squad Support System is new and full of improvements. Unlike before, the AlphaDog can jog faster, walk quieter, and can even track humans. Like in a loyal companion way, not a creepy robot stalker way.
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The White Mamba
The man, the myth, the legend. The White Mamba. After hearing the news of his retirement, the NBA honors Brian Scalabrine's 11 seasons by compiling the best/only moments from his 13 minutes per game.
NFL Fan Recap
NOC is back with the fan's perspective to recap what went down during week one of the NFL season.
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Collars & Co.'s Cloud Cotton Hoodie
The hoodie has long been a casual staple, but Collars & Co.'s Cloud Cotton Hoodie gives it a more refined identity. Crafted from an ultra-soft brushed cotton blend, the lightweight layer delivers warmth with a smooth hand feel while maintaining a relaxed fit that never looks oversized. Ribbed cuffs and hem, a cleaner silhouette, and an elevated finish make it just as appropriate for travel and weekend dinners as it is for off-duty afternoons. It's the kind of everyday essential that quietly replaces every other hoodie in your rotation, proving that comfort and polish can coexist.
Presented by Collars & Co.
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Nike Air Max 95 Big Bubble Premium
Originally released in 1995, the Air Max 95 translated anatomy into footwear, with a midsole inspired by the spine, layered upper panels representing muscle fibers, and laces mimicking the ribs. The Air Max 95 Big Bubble Premium carries that unconventional design into the present with a mix of textile and synthetic leather reinforcing its signature wavy profile. Underfoot, oversized Max Air cushioning pairs with a foam midsole for lightweight comfort, while flex grooves encourage natural movement and a rubber outsole adds everyday durability. Thirty years after turning human anatomy into a running shoe, the Air Max 95 still looks unlike anything else on the pavement.
Presented by Nike.
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Chalk Warfare 2.0
Artistic adversaries draw their weapons for a second round of Chalk Warfare.
The Origin of Memes
YouTuber hatinhand wisely wasted countless hours scouring the interwebs to bring you the true origins of the internet's most beloved memes.
