The Billion Dollar Nose

Name: The Billion Dollar Nose
Uploaded: 2017-01-27T16:22:24-05:00
Description: Everyone has a nose, but not all of them are finely-tuned instruments that produce flavors and aromas that sell millions or billions of dollars of product. The nose on Per Hermansson's face is exactly that. Hermansson's sensory skills have launched...

Everyone has a nose, but not all of them are finely-tuned instruments that produce flavors and aromas that sell millions or billions of dollars of product. The nose on Per Hermansson's face is exactly that. Hermansson's sensory skills have launched international bestsellers like Kahlua, Malibu, and Absolut Vodka. As the director of sensory design at The Absolut Company, Hermansson is charged with the task of developing new flavors of vodka that bring back sales that have sagged with younger consumers.

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Art & Design

Making of the Lloyd Coat Wallet

Charlie and Dawn Trevor are the owners and operators of Equus Leather in County Durham, United Kingdom. Charlie has been producing leather products for over 22 years, inspired by a leather suitcase that his grandmother used to travel around the world. The Lloyd coat wallet is based on a 1950s wallet carried by Charlie's grandfather, updated for modern life with things like slots for credit cards. As with all of Equus Leather's products, the construction of the Lloyd wallet shows the painstaking handmade process and fine materials that are the company's hallmark.

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DIY & Education

The Effects of a Nuclear War

The Doomsday Clock is at its closest to midnight since the detonation of the first hydrogen bomb by the United States. While the threat of a nuclear war has been a distant concern for many of us living today, brushing up on what happens when a nuclear weapon is detonated is never a bad idea. AsapSCIENCE shows you the science of a nuclear blast and how they effect humans.

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Featured Gear

Moral Code

Designed in-house and crafted in their family-owned and -operated leather tannery and factories, Moral Code's selection of handcrafted footwear, bags, and accessories is built to last. They're also built ethically as certified by Social Accountability International (SAI) for production and employment practices. During their Cyber Monday, select timeless styles are up to 50% off, making them easy on your conscious and your wallet.

Presented by Moral Code.

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Featured Gear

Aspinal of London Hunter Leather Flask

On the road or just a long country walk, Aspinal of London's Leather Hunter Flask is the perfect companion. Made from stainless steel, the flask is sized to slip into a pocket for a nip of your favorite drink wherever you go. Fine, full-grain leather binding holds two cups to share with a friend.

Presented by Aspinal of London.

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Movies

The Lego Batman Movie Featurette

The Oscar nominees are out, so now it's time to start focusing on what 2017 has to offer — and that's Batman running, Batman building, and Batman saving the city. In this Behind the Bricks look at the upcoming The Lego Batman Movie, we get to hear straight from The Joker, Robin, Alfred, and Bruce Wayne's roommate about what to expect from the upcoming film, which is coming to theaters February 10, 2017.

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Sports

50 Years of Freeskiing

Red Bull pays tribute to the people that pushed skiing so far that it became its own discipline: freeskiing. A combination of archival footage and today's top freeskiers shows the evolution of the sport over the last 50 years, from outerwear to tricks that have gotten bigger and bigger air. Watch the entire 30-minute documentary at the official Red Bull site.

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Featured Gear

Collars & Co. CEO Sneaker

Sneakers don't have to be unsophisticated. Collars & Co.'s CEO Sneaker brings a look fit for the boardroom in a low-top cut and comfortable fit. A premium suede upper is paired with a padded dual-density outsole that can be worn all day with an understated modern style.

Presented by Collars & Co.

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Featured Gear

Ford Accessories

Whether your Ford has a few miles on it and needs a few upgrades or if it's new and just needs some personalization, Ford Accessories has you covered. For the performance-minded, there are upgraded suspension and exhaust systems, cold air intakes, and brake kits. Exterior upgrades include custom-fit running boards, splash guards, aerodynamic roof racks, and cargo carriers, while inside there are premium floor liners and cargo management systems. Technology moves fast, so upgrades like infotainment updates, advanced driver-assist technologies, and blind-spot monitoring systems can bring aging vehicles into line with modern lifestyles.

Presented by Ford.

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Movies

2017 Best Picture Nominees

Arrival, Fences, Hacksaw Ridge, Hell or High Water, Hidden Figures, La La Land, Lion, Manchester by the Sea, Moonlight. What do all of these films have in common? They're all Best Picture nominees for the 89th Academy Awards. Jacob T. Swinney makes them all feel like winners with this beautiful tribute.

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Short Films

Fingers of Steel

Fingerboarding is the smaller, less extreme little brother to skateboarding. Other than the small chance of stubbing a finger or breaking a nail, the sport is hardly dangerous. But in this short by Sebastian Linda, the filmmaker uses the power of cinema — some slick angles and slow-mo footage — to turn the tiny tricks into a hardcore skate film.

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