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BMX Bike Switch
Pat Laughlin flawlessly jumps from one bike to another.
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Promescent Delay Spray
Promescent Delay Spray is built for control and confidence—formulated with 10 mg of lidocaine per spray and powered by patented Anti-Transfer technology to keep the effects where they matter. Backed by urologists, this discreet spray design offers a doctor-recommended option for lasting performance.
Presented by Promescent.
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Sorel Callsign Horizon GTX
Born from the rugged DNA of the iconic Caribou boot - designed to withstand Canada's harshest winters - the Callsign Horizon sneaker is a bold architectural evolution: honoring the brand's legacy while looking towards the future. Available in two silhouettes for both men and women - Low GTX and Mid GTX - the collection fuses heritage utility with bold design. The Low leans into sneaker style with all-season performance, while the Mid, featuring a higher profile, is built to conquer both snowstorms and city streets.
Presented by Sorel.
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Cube In A Cube
A cube within a cube within a cube — machined from a single billet of aluminum.
Musicless Footloose
Kevin Bacon looks totally ridiculous in this musicless dance sequence from Footloose.
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Caliber Fitness Coaching Program
Caliber is rewriting the playbook on personal training with a science-driven coaching program designed for busy professionals who want real results without wasting time. Caliber pairs each member with an elite coach—only 1 in 100 applicants make the cut—to deliver personalized strength, cardio, and nutrition plans through its powerful app. Members see an average 20% improvement in body composition within 3 months, all for a fraction of the cost of traditional training, starting at $200/month. For September, Caliber is knocking $100 off all coaching plans, making the smartest way to get in shape even smarter.
Presented by Caliber.
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The James Brand Lowe Wallet
The James Brand has spent years refining modern knives, pens and tools—now it turns that same precision to one of the most essential everyday objects—the wallet. CNC-machined from aluminum, the Lowe is built to reset the standard, staying impossibly slim while carrying everything you need in your pocket. The aluminum shell naturally blocks RFID and is wrapped in a molded silicone band for cash or overflow tokens, giving the Lowe just enough flex without compromising its minimal geometry. It's a study in restraint, crafted for those who demand function in its purest form.
Presented by The James Brand.
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Tomahawk Challenge
The craftsmen of Men at Arms recreate the tomahawks from The Patriot and Assassin's Creed 3.
