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The Founder
Ray Kroc built an empire — and he took it from the founders. Richard and Maurice McDonald started the ubiquitous fast-food restaurant in 1948. They were never interested in expanding, until Ray Kroc joined them in 1955. Kroc took the business from a handful of locations and built it into the behemoth we know today. Michael Keaton stars as Ray in The Founder, in theaters January 20, 2017.
Football to the Face
If you could get your friend to take a football to the face and record it slow-motion, you'd do it. The Slow Mo Guys couldn't resist the opportunity to put a ball upside Dan's head either. The results are, predictably, glorious, with every detail of the impact captured, along with Dan's classic facial expressions.
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Nuun Tablets
Nuun leveled up its game with a trio of effervescent tablets built for every kind of sweat and stress. Nuun Zero Sugar delivers everyday hydration without the sugar, offering five essential electrolytes in a clean, vegan formula that dissolves fast and keeps you glowing. Nuun Sport is the heavy-hitter for workouts—re-optimized electrolytes, faster dissolve time, non-GMO certification, and flavors that cover you during serious sweat sessions. And when your immune system needs backup, Nuun Immunity steps in with botanicals, antioxidants, anti-inflammatories, plus electrolytes, for everyday defense in flavors like Blueberry Tangerine and Orange Citrus. Pick your version and turn hydration into performance, wellness, or both.
Presented by Nuun.
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London Sock Co. Simply Trainer Socks
London Sock Company's Classic Trainer socks are lightweight, breathable Scottish Lisle cotton essentials built for comfort and style. This 12-pair set offers versatile colors with subtle ribbing and logo detail, perfect for slipping into trainers while keeping a polished, understated look.
Presented by London Sock Co.
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Walter White Returns
After three years in hiding, Walter White has returned. With a series of bizarre appointments from Donald Trump, SNL pokes fun at the President-elect by bringing back the high school science teacher turned meth kingpin as Head of the DEA. Now if we can get Jesse Pinkman as Director of the FBI, we can really make America cook again.
The Hateful Thing
Other than the presence of Kurt Russell, you wouldn't really consider The Hateful Eight and The Thing to have a lot in common. The former is a western that takes place in a post-Civil War Wyoming, while the later is a sci-fi in moden-day Antarctica. No stranger to a good cinematic tribute, Quentin Tarantino has unashamedly drawn inspiration from John Carpenter's 1982 classic. Not only using three unused tracks from its original soundtrack, but also paying tribute to the film visually, highlighted in this side-by-side comparison.
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Nike Air Diamond Turf Shoes
First dropped in 1993 for two-sport phenom Deion Sanders, the Nike Air Diamond Turf was engineered to handle both the football gridiron and the baseball diamond with equal dominance. Nearly three decades later, the cross-training icon returns with a street-ready update that stays true to its roots—durable leather uppers, Nike Air cushioning in the heel and forefoot, and the unmistakable midfoot strap that locked down Deion's game. Built for stability, traction, and all-day wear, the Diamond Turf bridges performance and heritage with everyday style, securing its place as one of Nike's most legendary silhouettes.
Presented by Nike.
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Hairmax Hair Regrowth Laser Treatments
For men navigating the milestones of modern life—building careers, raising families, chasing legacy—confidence matters, and it starts at the root. This Independence Day reclaim control and invest in clinically proven hair growth tech that works as hard as you do. From FDA-cleared laser devices to dermatologist-recommended treatments and supplements, each product is engineered to reverse the signs of thinning hair and restore your edge. Step into the next chapter looking forward, not back.
Presented by Hairmax.
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Huge Star Wars AT-AT
One of the most potent symbols of the might of the Empire, the AT-AT strikes fear into the cowardly hearts of Rebel scum everywhere. Colin Furze began construction of a massive, although not life-sized, replica for a lucky fan. After the AT-AT is complete, it will be moved to the site of the winner, guaranteeing them the biggest yard decoration on the block.
Ken Block Drifts London
Ken Block took a shipping container across the pond to the land of strange food, strong ale, and proper English. The Hoonigan picked up Top Gear host Matt LeBlanc in the Hoonicorn for a smoky, tire-shredding tour of the city of London. They skip the iconic double-decker buses and those little black cabs for a trip that hits all the highlights but also strays off the usual well-beaten path.
