Turf Effects
Nvidia shows off the power of its latest 3D rendering technology with some very impressive grass.
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GoPro Ceiling Fan
Warning: May cause dizziness.
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Huega House Headwear Collection
Finishing an outfit, especially for Festival Season, often comes down to the details, and the Huega House Headwear Collection delivers with a lineup of caps built around refined design and premium construction. Each style balances elevated styling with everyday versatility, making them just as suited for daily wear as they are for long days that start early and end late. Standout pieces include the Athletic Association caps in khaki and green, the Legacy and Letterman black hats, the Vintage Swan in black and natural, the Icon in black and natural, and the Athletic Association navy option. The result is a tight rotation of easy-wearing hats designed to pull a look together from the first set to the final encore.
Presented by Huega House.
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Vita Coco Treats
Vita Coco is turning up the sweet-and-tart with its newest Frosted Lemonade Treats, the latest addition to its popular coconut water-inspired lineup. Following hits like Strawberries & Creme and Orange & Creme, this flavor pairs zesty lemon with a coconutty finish for a refreshingly indulgent twist. Designed as a small moment of escape, Frosted Lemonade Treats transform a hectic commute or cluttered desk into a sunnier state of mind, delivering the functional benefits of coconut water with bold, pronounceable ingredients. Available nationwide in stores and online, it's the ultimate pick-me-up for anyone who wants a mindful, mood-boosting treat that feels like summer in a bottle.
Presented by Vita Coco.
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Dock Ellis and the LSD No-No
Throwing a no-hitter is hard. Throwing one on LSD isn't as hard, apparently.
Fireworks Warehouse Explosion
It's sad to see this happen to someone's business, but it sure is fun to watch.
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The Best of Bill Murray
A tribute to the most interesting man in show biz.
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The James Brand Elko Knife
The James Brand updates its compact Elko knife with refinements based on previous models. The design features a smaller profile, improved grip pattern, and a more ergonomic shape for better control. A 1.6-inch blade made from Sandvik 12C27 stainless steel provides a rigid, corrosion-resistant edge suited for everyday tasks. Focused on portability and straightforward utility The James Brand designed the Elko for keychain carry and EDC loadouts. Whether it's your primary tool or a backup, its size and form transitions easily from outdoor use to daily carry.
Presented by James Brand.
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ADYRO Footwear
Minimalism meets performance in the latest lineup from ADYRO, a collection of sneakers designed to rethink the link between price and perceived quality. Built with a focus on engineering over branding, each pair delivers a clean, understated look with the comfort of performance footwear, weighing in at just 9.6 ounces per shoe without sacrificing structure. A patent-pending Y-Lock-Fit system lets you dial in the fit once and slip them on effortlessly, keeping the silhouette streamlined by concealing the laces. Underfoot, a flexible FULLFORM outsole pairs with an Air-O-Sole cork and TPU insole to provide breathable, all-day comfort. The result is a quiet shift toward practical luxury, where the value is in how the shoe performs, not how loudly it announces itself.
Presented by ADYRO.
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Artisanal Ice
Making fancy ice for frou frou cocktails in the epicenter of all things hipster: Austin, Texas.
