Your Brain On Advertising
Flashy graphics aren't the only way companies compel you to buy stuff.
Flashy graphics aren't the only way companies compel you to buy stuff.
James Ware sneaks into Royal Albert Hall to watch the world premiere of Spectre like a true 007.
Born from the brand that invented the blue jean and refined for modern movement Levi's® 511 Linen+Denim Jeans deliver a perfect balance between tailored and effortless. Narrow through the seat and thigh with just enough room to breathe, it's a streamlined fit that looks put together without ever feeling try-hard. Finished with the iconic arcuate stitching and crafted in Linen+Denim — Levi's® latest fabric innovation that fuses authentic denim texture with breezy, lightweight linen — it's designed for everyday wear that moves with you. Add in just the right amount of stretch, and you've got jeans that feel as good as they look.
Presented by Levi's®.
Built for pavement, packed trains, and unpredictable forecasts, the Nike C1TY Premium Cordura is urban armor for your feet. Reinforced with abrasion-resistant mesh, suede, and a rugged toe box, it's designed to handle the friction of real street life—whether that's dodging scooters in SoHo or clocking miles through Tokyo alleyways. The dual-stiffness Waffle outsole grips everything from wet subway steps to rooftop lounges, while a cupsole build and flexible foam keep the ride comfortable from sunrise hustle to midnight wind-down. Tap into the rhythm of city living, giving your daily circuit the grip, grit, and style it deserves.
Presented by Nike.
A backwards running competition &8212; running backwards.
Slow-motion videos of animals shaking off their coats aren't just for dogs anymore.
The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it. Enjoy 20% off with code HINMAN20.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
SAXX takes comfort to the next level with the all-new Vibe Xtra Trunks, featuring Stop Drop Technology — a discreet moisture-wicking layer built into the signature BallPark Pouch for all-day dryness where it matters most. Made from super-soft EcoVero fabric with a fly front, these trunks deliver lightweight, breathable comfort, plus 4-way stretch, odor resistance, and an anti-roll waistband. Flat Out Seams prevent chafing, while Three-D Fit ensures a perfect anatomical fit. Sold in a convenient three-pack, the Vibe Xtra is a premium upgrade to your daily essential.
Presented by SAXX.
Let out your inner Jules Verne at this steampunk-themed bar in Romania.