W & JW Marriott Hotels Trojena

Marriott International, Inc. has just slated a deal on two new properties in NEOM's Trojena. Among the properties will be Saudi Arabia's first W Hotel, a 236-room resort overlooking the development's 2.8-kilometer-long architectural lake. It will also bring four restaurants to the area, along with a retail space, spa, and fitness center. The luxury hospitality brand will also construct a JW Marriott located at the futuristic water world called The Bow. Integrated into the mountainside, it'll include an additional 500 rooms, five dining areas, a fitness club, and a kids club. Although the opening of the hotels has not been officially announced, Trojena is planned to be completed in late 2026 and will host the Asian Winter Games in 2029.

Filson Tin Cloth Primaloft Jacket

Crafted with durable Tin Cloth fabric, this Filson jacket will only improve with age. The waxed fabric is water-resistant and will develop a unique patina over time. Primaloft Gold insulation provides added warmth even when wet, and the polyester lining slides easily over inner layers. It's finished with a zippered front chest and hand pockets, rib-knit cuffs, a standing collar, and a zip front closure.

Melin Thermal Cold-Weather Hat Collection

Sweaters, long pants, coats — when you bundle up this winter, don't neglect your dome. Melin's Thermal Collection has a hat in every style, ruggedly constructed for protection against the cold. Melin hats are engineered to keep you comfortable and warm without the bulk. Cutting-edge materials trap heat while remaining lightweight, breathable, and water-resistant. A variety of shapes make it easy to find the right fit for the perfect blend of style and performance.

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Simple App

Make hitting fitness goals and living a healthier lifestyle simple — with the Simple app. Simple isn't a restrictive list of do's and don'ts. Using AI and a team of nutritional, behavioral, and medical experts, Simple gives users an incremental approach to help form healthy habits that last without give-up and quit burnout. After filling out a detailed survey, users with have access to the NutriScanner, an easy-to-use food logger, daily workout plans with everything from strength training to yoga, and Avo, an AI-powered in-app coach to answer questions and offer real-world applicable suggestions. With Simple, you can live healthier without feeling like going to boot camp.

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Bond No. 9 Lafayette Street Parfum

This smooth and seductive ultra-male oriental fougère captivates both men and women alike. Inspired by the vibrant revival of Lafayette Street — a historic thoroughfare weaving through iconic New York neighborhoods like Soho, Little Italy, and Chinatown—the fragrance embodies the energy of its surroundings. It opens with fresh bergamot, coriander, and floral notes, transitions to a heart of velvety ambroxan and rich vanilla, and finishes with lingering dry wood, tonka bean, cedarwood, and warm grey amber. Encased in a sleek, leather-textured bottle, Lafayette Street is a celebration of modern masculinity and a tribute to Bond No. 9's roots.

Presented by Bond No. 9.

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